Frequently Requested Speaking Topics
The Human Journey: Marketing to the Connected Customer
You have a loyal fan base. You have successfully built rapport with the demographic you were looking to reach. They are connected and eager to be heard. They are equally eager to have instant access to the information your organization can provide via internet-enabled devices, appliances, and social networks. Adam’s strategies:
- Pinpoint the information your audience needs and wants.
- Deliver that content on the right platform, at the perfect time.
- Carefully craft your brand’s message in a way that creates tangible calls to action.
Scaling Trust: Building Trust in a Digital World
How often do you listen to what your customers or potential customers are saying? Surveys from companies like Edelman and Salesforce, among others, let us know that customers highly value trust and transparency from partnering organizations. In this presentation, Adam will focus on how to build trust with your customers and use trust to generate future customers.
The Rise of the Early Adapter: Gaining a Competitive Edge by Harnessing Emerging Technology in Your Business
While many of us are early adopters of technology, not so many of us actively think outside the box to try to solve one very important question. “How do I adapt this technology to fill a need in my business or community?” Adam will give real-life examples of how other companies have adapted already-developed technology to give their business a competitive advantage.
The Value of Creativity in Business: Creative Company Culture and the Competitive Advantage
Is creativity tied to real business results? This topic will address the fact that numerous surveys point to the notion that a company culture that nurtures creativity and allows for mistakes does, in fact, result in better employee morale and a healthier bottom line for the company. So begins the shift of creativity and innovation moving from a soft skill to a hard skill.
Content Confidential: Uncovering Valuable Content That is Often Overlooked
As Adam says, “Content is just knowledge packaged up.” In this presentation, Adam will guide you on how to ask the right questions of your subject matter expert to get the best content and then beyond that, how to repurpose the same content to present it to your audience in a fresh way. As a result, your organization will also have access to content that provides added value to your business and to your customers… all by simply extracting the most value from your already existing content!
Mapping Magic Moments: How to Create Consistent Customer Interactions That Matter
Adam presents his signature system: The Marketing Momentum Map. Using what he has coined, “The 4 Ms,” Adam will guide your marketers through each of these talking points, bringing mindfulness to your marketing process. This results in your marketers developing the ability to place themselves in the seat of the customer which spurs creativity and innovative marketing that is customer-centric instead of brand-centric.