Helping Marketing Leaders Go Deeper
20+ years advising B2B marketing organizations & 260+ podcast conversations with CMOs, founders, and revenue leaders
Adam Helweh joins executive-level podcasts to explore the realities behind modern marketing, from AI adoption and go-to-market architecture to the role of human judgment in increasingly automated environments.
Featured On
Podcast Appearances
& Industry Discussions
Adam is a keynote speaker and marketing systems strategist who has participated in more than 260 podcast conversations exploring AI integration, GTM evolution, buyer psychology, and executive decision-making in modern marketing.
Adam helps Business leaders:
✔ Design AI-ready marketing systems
✔ Preserve trust as automation accelerates
✔ Align brand, demand, and sales into cohesive GTM architecture
✔ Apply human judgment in high-velocity environments
✔ Ground strategy in real buyer insight
Past Conversations
Page One or Bust!
Replace SEO with an SXO Mindset
Adam challenges traditional SEO thinking and explains why ranking alone isn’t enough, introducing an SXO (Search Experience Optimization) mindset that prioritizes human insight, structural clarity, and future-proof content strategy.
Fastlane Founders & Legacy
Engaging the Connected Customer
In conversation with Jason Barnard, Adam outlines his “Three Ms” framework: Mindset, Moment, and Medium. He explains how brands can design engagement strategies that adapt to increasingly complex, multi-platform customer journeys.
SharkPreneur
From Connected Marketer to Growth Architect
Adam shares lessons from building Secret Sushi and advising brands like Sephora, SAP, and Peet’s Coffee, exploring how modern marketers must evolve from channel operators to connected growth strategists.
Topics Adam Speaks About on Podcasts
AI Adoption Without Losing Trust
How marketing leaders integrate AI with clear guardrails, ensuring automation enhances clarity without eroding buyer confidence.
Decision-Making in an AI-Driven Marketing World
Applying human judgment when tools and automation increase speed, but not necessarily wisdom.
Modern Marketing Systems & GTM Architecture
Aligning brand, demand, sales, and AI into a cohesive growth engine, moving beyond siloed campaigns.
Buyer Reality & Voice of Customer Strategy
Grounding marketing decisions in how buyers actually think, decide, and build trust in AI-influenced markets.
Who Adam Is a Great Fit For
✔ Chief Marketing Officers and VPs of Marketing
✔ Revenue and Growth Leaders
✔ Technical founders scaling GTM
✔ B2B SaaS and mid-sized technology companies
✔ Marketing teams navigating AI transformation
What Hosts Can Expect
20+ years of B2B marketing leadership experience.
System-level thinking across marketing, GTM, and AI adoption.
Practical frameworks grounded in real-world execution.
Insight drawn from advising growth-stage and enterprise organizations.
Engaging, thoughtful conversation without hype.
If you host a podcast focused on marketing leadership, AI integration, B2B growth, or go-to-market strategy, Adam would welcome the opportunity to contribute.